AS NAIROBI MEN LIVE FOR THE MOMENT, WOMEN ARE SNAPPING UP HOUSES
On Saturday, May 13, the usually quiet, rustic Mithonge Township in Kikuyu came to life as the residents welcomed their newest neighbours.
In a lively ceremony held in a tent, the 63 people were receiving the keys to their newly acquired Kikuyu Road apartments, built by real estate firm Heri Homes Ltd.
But one thing stood out: of the 63 who had bought the apartments, four were below the age of 30, and they were all women.
“One thing I have noticed about this investment is that there are more young women buying houses and investing in property than there are young men.
‘WHERE ARE THE BOYS?’
“If a house is going for Sh3.5 million, you are required to pay a 20 per cent deposit (Sh700,000) for a start and the rest in instalments during the construction period. Men don’t like such arrangements. They want to have the whole amount, pay it, and forget about that investment, unlike women, who are willing to accumulate money in small chunks,” she explains.
Mr Mwangi said the company’s investment model requires customers to pay a deposit of 20 per cent of the cost of the house before construction begins — making them development partners with Heri Homes — and the rest during the construction period, which is usually two years.
Perhaps in an attempt to compel parents to push their children to invest while still young, Mr Mwangi said, “You parents should kick your children out of their comfort zones by paying the deposit for them and then asking them to continue paying the rest if they want to own the house.”
A keen look at people in the giant tent revealed some interesting facts: women outnumbered men. And in the visitor’s book that DN2 stumbled upon in one of the apartments, on a single page containing 11 names, six were women’s.
This raises a number of questions: Are women more interested in property than men? Where are young men when their female counterparts are saving so hard to invest in homes?
And why didn’t the four young women draw in their male friends when they started the investment journey about two years ago?
spoke to the four women, who are all friends, and all of whom bought two-bedroom apartments, and Dismas Busolo, a Nairobi-based behaviourist and sociologist, to get some insights into this interesting trend.
“When we were starting, we shared the idea with our male friends. They listened, said how great the idea was but that was just about it!” says Diana Muthoni, 29, now the proud owner of a two-bedroom apartment that is worth Sh5.6 million, up from Sh3.5 million she paid for it off-plan.
She says even though one of their male friends did join them, he backed out along the way.
“He was very undecided even though he had put in some money. I think men are very analytical and that makes them very sceptical when it comes to investing.
“This guy kept saying, ‘Let me wait until it gets to first floor then I can make up my mind whether to continue or ask for my money back’. Now that the building is done, his narrative has changed to, ‘Oh! I don’t like how close it is to these other buildings’,” says Ms Muthoni.
She says the inability to save and accumulate money in “bits and pieces” is a limiting factor for men.
“I remember when I told my brother about this off-plan investment, he replied that it was a good idea but went on to ask, ‘Can they give me more time?’ By that I think he wanted to know whether they could give him more time to save, such that when he had accumulated the whole amount, he could take it to them instead to having to put in something little every month,” she offers.
“When I introduced the idea to my male friends, they had nothing but praise for it, some were very happy that I had shared the idea with them, but when it came to the actual execution of the project, they showed no commitment,” says Ms Muthoni.
However, Naomi Gitau believes that the problem with young men is not money, but misplaced priorities.
“When a man wants to buy a nice car, he will do anything to get it. You see, some men would rather buy a Sh1.5 million car than a house. They just have their priorities upside down,” says the 29-year-old marketer.
But their friend Christine Muvea, 30, believes men’s perception of time is what works against most of them when it comes to investing.
“At times men think they are immortal and their priorities can really shock you,” she says. “They know that they will have to invest at some point but they think they have their entire life to do it. So you can’t really tell them to cut down on spending, for example, on alcohol so that they can invest.”
Mr Busolo agrees, saying that unlike women, men tend to live for the moment, and they have little patience.
“Only those who have been taught the culture of saving and investing will start doing it when they’re young,” he says, adding that a young man’s lifestyle is determined by the amount of money he earns and his responsibilities.
“If he is earning, say, Sh30,000 and below, a young man would feel that that is too little to invest because he wants to have fun at that age.
“But if he got married at, say, the age of 25, then he starts realising that life is not just about him. So that attachment to someone makes it easier for him to look at life from a more futuristic point of view,” says Mr Busolo.
“Although there are equal opportunities for both sexes, women, given the belief that they are life givers, tend to multiply whatever opportunity comes their way several fold, even better than men,” says Mr Busolo.
He adds that that is why women seem to be doing better by simply taking the opportunities available more seriously than men.
He cited the need to fit in and the fear of being seen as broke by peers as the reason young men would rather spend their money on booze fests on weekends rather than save for an investment such as a house.